Let’s come up with coherent and compelling answers to the big questions about your business: Why do you do what you do? Where are you going? What’s in in for the customer? (which customers?), So what for your employees, what do you stand for? Who are you as a brand?
The most meaningful and pragmatic way of tackling your marketing strategy is to work through the 'value cycle' and consider how you understand, create, promote, deliver, capture, sustain and measure value.
Marketing is also about embracing constraints and knowing how to use what you have - even your challenges and threats - to your advantage. We can map out your values, solve problems creatively and harness creative advertising patterns to sharpen ideas.
One of the many upsides of SIT is that it is so learnable. Give your teams the skills to harness the SIT method on demand and to understand when to use it with other toolsets. Ask for a training proposal for your company or in your area. See 'Solutions' tab.
When you want to be more productive, you intuitively eliminate. SIT tackles productivity & process enhancement more counter-intuitively & takes teams down unexplored paths getting to ideas faster. Get in touch to receive case studies relevant to your industry.
A number of innovation methods help you evolve existing - or develop new - products. SIT ensures that you suspend certain biases that might get in the way of exciting new ideas and gives you thinking tools that give you a higher likelihood of unearthing an inventive idea.
This is a problem solving approach that not only embraces the problem and challenges assumptions but helps push the inventiveness of your ideas further.
SIT has helped organisations across all industries to build innovation strategies, frameworks and communities. Each one is bespoke but we can help you draw on the best ideas to fit your business.
We bring together some of the best components of a 'hackathon' but make them more efficient by using the rigour of thinking tools and the discipline of using what we have. The result is more novel yet viable ideas.
Rachel is an engaging and highly interactive speaker. She will work the room and get everyone involved. Her presentations are entertaining and shift thinking about innovation. Notable events included Ci2017 & 2019 Innov8rs Singapore, NLDS 2018, CPA Congress, Innov8rs Sydney, EIS 2018 and UTS BCII program, Consult Australia 2019, NLDS 2019 and Elevate (Paris). Her next event is at the NZ Tunnelling Conference on the pros and cons of tunnel vision.See her in action >
Workshops are a good way to discover the relevance, disruptiveness and efficiency of SIT thinking. Workshops may be discovery days, myth buster session, creative team building sessions or days aimed at triggering fresh thinking in the business. Most SIT workshops are hybrid sessions in that they blend skills and results. If you wish to lean more towards upskilling, look into a training course. If you would like to go for results, consider a more in-depth SIT project. Rachel also runs marketing workshops around the brand and value proposition.Where do you need to think differently? >
Masterclasses can serve as discovery or reinforcement sessions for Systematic Inventive Thinking. They can be 1-3 hours and can cover any SIT application: problem solving, productivity, process enhancement. They include a good blend of theory and application.
We can design programs around your availability and preferences but courses that have been tried and tested are: - 2-day basic innovation training courses where you learn 3-4 SIT thinking tools and discover our powerful problem solving method through to advanced courses for intrapreneurs and coaches. - 2 x 2-day courses where you learn more facilitation skills and practice mini-sessions - Intensive train-the-trainer courses - mentoring of innovation leads. Get in touch for pricing, logistics and testimonials.Find Out More >
Once you have seen the impact of SIT, you are likely to want to build up a community of practice and become self-sufficient in your organisation. We can train up facilitators to get them running mini-sessions and, with practice and mentoring, co-facilitating SIT projects. The 2 x 2-day formula (with 10-day break) is excellent for training internal facilitators and giving them a day of mini-session practice. Don't be fooled, there is an art to getting people past their cognitive bias... This is great for team building too!Find Out More >
This is a blended online course that harnesses best practice online learning to give you the SIT fundamentals. The pre- and post- components are self-directed. The 8 Live sessions are held on Zoom or Face to Face, as a group, at an agreed time. The modules are structured around the job to be done e.g. improve processes, increase productivity, design better products and Rachel offers the best tool for the job in each case. By the end, you will be able to recognise a major family of biases that impedes innovation and know how to effectively use 5 SIT pattern-based tools to bust these biases when working with a small group and on a simple use case or own challenge.Find Out More >
Harness SIT's 24 years of experience - and Rachel's time as an intrapreneur - to help you co-create the innovation structures, skills and results that you need to foster innovation long-term in your organisation. Rachel is passionate about helping you develop a framework that suits your strategy and culture. We also work with you to make sense of your existing methods.Find Out More >
Innovation needs to translate into impactful results. Invite us to run an SIT project with you and your experts to scan for blind spots and get to better ideas more efficiently. A project can be as short as half a day or up to 4-5 days with a kick-off day to identify 'dig sites' , 2 ideation days, a convergence day and then any ongoing support and problem solving for the implementation of ideas. We can flex to suit your needs, pre-existing innovation frameworks and existing teams and practices.Return on Investment in Innovation >
Imagine if you could take the best of a hackathon (engaging facilitation, intensity, diverse groups, focus, divergence, convergence, testing and prototyping) but add thinking tools that bust cognitive bias, use the resources you have and give you a higher chance of coming up with something inventive and viable...
Invited by the brilliant David Astle for a chat about UNBLINKERED and creativity quirks
Nick Skillicorn's podcast on translating ideas to value.
Last week on #WorldEI was part of the global panel at #ghddigital’s Hello new world event. During our discussion, we explored innovative ways to succeed in this rapidly evolving environment we now call normal.
James Haydon's podcast on unusual experts.
Can bring value on innovation, marketing and leadership topics.
“Tomorrow’s thinking. Today’s people.” is a collection of perspectives, ideas and provocations from 40+ industry, government and academia representatives that seeks to address how might we:
Creating value through alignment across these three mindsets
Essential ingredients for effectively fostering innovation in your organisation
The Innovation Wheel acts as an innovation heatmap for your organisation.
The 5-point scale works in a heatmap where the WARM colours are problematic and the COOLER colours suggest that things are looking good. The scale starts with red where innovation is little more than corporate speak and ends with blue where things are “chilled” and where innovation is integrated across the board.Take the quiz >
No matter where you are on the creative scale, improving your skills will have a positive effect. What if one of the major impediments to your ability to think creatively and innovate were your unconscious biases? Unblinkered is a conversation starter around just a handful of the biases that Rachel has seen at play in her experience as an intrapreneur, driving an innovation community in a corporate and as an innovation trainer and coach . Some of them are well known, others she is calling out and encourages you to recognise them and know when and how to use them and lose them.
Rachel Audigé is a creativity and innovation coach, speaker and advisor. She harnesses 25 years in marketing internationally and is a certified Systematic Inventive Thinking Facilitator. She runs the Melbourne-based Systematic Inventive Thinking (SIT) business and works with organisations in Australia and New Zealand to give them inventive and resourceful ways of improving processes, productivity, system design and building an innovation pipeline of products or services. Talk to her about training, projects or strategic support to drive innovation communities.
She has a passion for busting cognitive fixedness; a major obstacle to thinking differently. She has just authored 'UNBLINKERED: The quirky biases that get in the way of creative thinking...and how to bust them.' She believes that many popular methods miss unconscious bias and thinking and that means leaving great ideas on the table. She also relishes helping clients sharpen their marketing and make it less vanilla. She is a skilful facilitator who fosters Thinking Environments where people can not only think differently but think well.
Rachel was a valued mentor on CSIRO’s Innovation program, Ascend. She is a member of Professional Speakers Australia and The League of Intrapreneurs. She lectures at on the UTS Bachelor of Creative Intelligence & Innovation program.
Events and speaking gigs include Consult Australia Leaders Conference, Ci2017 & 2019, NLDS 2019, HortConnections 2019 and ELEVATE 2019 (Paris), New Zealand Tunnelling Conference (Auckland), TEC Adelaide. Events this year include: TEC- Sydney, MDSCx 2020, PMA A-NZ TechKnowledge Panel, Society of Construction Law Webinar, Nick Skillicorn's podcast 'Idea to Value', ABC Radio interview with David Astle, GhD World Engineering Day Panel...
#creativeengineering #inventive thinking #bustyourbias #consciouscreativity #Unblinkered
Organisations in Australia and New Zealand find S.I.T. useful because it is more than just a process; it addresses our thinking. It is also: