We will never be rid of bias but we can be UNBLINKERED. Take the blindfold off to become a more effective innovator.

Learn and apply a powerful way of thinking differently. We need this more than ever.

We'll never be rid of bias but we can be UNBLINKERED
Order your signed copy now >Let’s come up with coherent and compelling answers to the big questions about your business: Why do you do what you do? Where are you going? What’s in in for the customer? (which customers?), So what for your employees, what do you stand for? Who are you as a brand?
The most meaningful and pragmatic way of tackling your marketing strategy is to work through the 'value cycle' and consider how you understand, create, promote, deliver, capture, sustain and measure value.
Marketing is also about embracing constraints and knowing how to use what you have - even your challenges and threats - to your advantage. We can map out your values, solve problems creatively and harness creative advertising patterns to sharpen ideas.
One of the many upsides of SIT is that it is so learnable. Give your teams the skills to harness the SIT method on demand and to understand when to use it with other toolsets. Ask for a training proposal for your company or in your area. See 'Solutions' tab.
When you want to be more productive, you intuitively eliminate. SIT tackles productivity & process enhancement more counter-intuitively & takes teams down unexplored paths getting to ideas faster. Get in touch to receive case studies relevant to your industry.
A number of innovation methods help you evolve existing - or develop new - products. SIT ensures that you suspend certain biases that might get in the way of exciting new ideas and gives you thinking tools that give you a higher likelihood of unearthing an inventive idea.
This is a problem solving approach that not only embraces the problem and challenges assumptions but helps push the inventiveness of your ideas further.
SIT has helped organisations across all industries to build innovation strategies, frameworks and communities. Each one is bespoke but we can help you draw on the best ideas to fit your business.
We bring together some of the best components of a 'hackathon' but make them more efficient by using the rigour of thinking tools and the discipline of using what we have. The result is more novel yet viable ideas.
Rachel Audigé is a creativity and innovation coach, speaker and advisor. She harnesses 25 years in marketing internationally and is a certified Systematic Inventive Thinking Facilitator. She runs the Melbourne-based Systematic Inventive Thinking (SIT) business and works with organisations in Australia and New Zealand to give them inventive and resourceful ways of improving processes, productivity, system design and products & services. Talk to her about training, projects or strategic support to drive innovation communities.
She has a passion for busting cognitive fixedness; a major obstacle to thinking differently. She has just authored her first book, 'UNBLINKERED: The quirky biases that get in the way of creative thinking...and how to bust them.' She believes that many popular methods miss unconscious bias and thinking and that means leaving great ideas on the table. She also relishes helping clients sharpen their marketing and make it less vanilla. She is a skilful facilitator who fosters Thinking Environments where people can not only think differently but think well.
Rachel was a valued mentor on CSIRO’s Innovation program, Ascend. She is a member of Professional Speakers Australia and The League of Intrapreneurs. She lectures at on the UTS Bachelor of Creative Intelligence & Innovation program.
Events include Consult Australia Leaders Conference, Ci2017 & 2019, NLDS 2019, HortConnections 2019 and ELEVATE 2019 (Paris), New Zealand Tunnelling Conference (Auckland), TEC Adelaide. Events this year include: TEC- Sydney, MDSCx 2020, PMA A-NZ TechKnowledge Panel, Society of Construction Law Webinar...
#creativeengineering #inventive thinking #bustyourbias #consciouscreativity
Organisations in Australia and New Zealand find S.I.T. useful because it is more than just a process; it addresses our thinking. It is also: