We will never be rid of bias but we can be UNBLINKERED. Take the blindfold off to become a more effective innovator.
Learn a proven method to innovate on demand using what you have.
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Rachel is a certified facilitator of Systematic Inventive Thinking (S.I.T.)
Get more impact, value & engagement from your innovation, people and marketing strategies
Brand DNA
Let’s come up with coherent and compelling answers to the big questions about your business: Why do you do what you do? Where are you going? What’s in in for the customer? (which customers?), So what for your employees, what do you stand for? Who are you as a brand?
Manage your Value Cycle
The most meaningful and pragmatic way of tackling your marketing strategy is to work through how you manage value from 'understanding' through to 'measuring'. A neat and helpful framework.
Creative Strategy
Strategy needs creativity and Rachel will help you think differently about your strategic frameworks to innovate your business model, harness your threats in your SWOT II and explore more exciting ways to work your funnel.
Training
One of the many upsides of SIT is that it is so learnable. Give your teams the skills to harness the SIT method on demand and to understand when to use it with other toolsets. Ask for a training proposal for your company or in your area. See 'Solutions' tab.
Productivity & Processes
When you want to be more productive, you often eliminate something. I tackle productivity & process improvements differently. I will take you down unexplored paths getting to ideas faster.
New Product Development (NPD)
Have me help you to develop new products and build an innovation pipeline.
Creative Problem Solving
S.I.T offers a problem solving approach that not only embraces the problem and challenges assumptions but helps push the inventiveness of your ideas further.
Innovation Strategy
I can help you develop an innovation strategy, framework and community that fits your strategy, aspirations and culture.
SIT-type 'Hackathons'
We bring together some of the best components of a 'hackathon' but make them more efficient by using the rigour of thinking tools and the discipline of using what we have. The result is more novel yet viable ideas.
Solutions
Keynotes
Rachel is a warm & interactive speaker. Her presentations shift thinking about innovation. Notable events included Ci2017 & 2019 Innov8rs Singapore, NLDS 2018, CPA Congress, Innov8rs Sydney, EIS 2018 and UTS BCII program, Consult Australia 2019, NLDS 2019 and Elevate (Paris), NZ Tunnelling Conference...
See her in action >
Workshops
Workshops are a good way to discover the relevance, disruptiveness and efficiency of SIT thinking. Workshops may be discovery days, myth buster session, creative team building sessions or days aimed at triggering fresh thinking in the business. Most SIT workshops are hybrid sessions in that they blend skills and results. If you wish to lean more towards upskilling, look into a training course. If you would like to go for results, consider a more in-depth SIT project. Rachel also runs marketing workshops around the brand and value proposition.
Where do you need to think differently? >
Masterclasses
Masterclasses can serve as discovery or reinforcement sessions for Systematic Inventive Thinking. They can be 1-3 hours and can cover any SIT application: problem solving, productivity, process enhancement. They include a good blend of theory and application.
Face-to-Face Innovation Training
We can design programs around your availability and preferences but courses that have been tried and tested are: - 2-day basic innovation training courses where you learn 3-4 SIT thinking tools and discover our powerful problem solving method through to advanced courses for intrapreneurs and coaches. - 2 x 2-day courses where you learn more facilitation skills and practice mini-sessions - Intensive train-the-trainer courses - mentoring of innovation leads. Get in touch for pricing, logistics and testimonials.
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Facilitation skills
Once you have seen the impact of SIT, you are likely to want to build up a community of practice and become self-sufficient in your organisation. We can train up facilitators to get them running mini-sessions and, with practice and mentoring, co-facilitating SIT projects. The 2 x 2-day formula (with 10-day break) is excellent for training internal facilitators and giving them a day of mini-session practice. Don't be fooled, there is an art to getting people past their cognitive bias... This is great for team building too!
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Online Training Courses
I offer a range of online courses ranging from Innovation 'minis' on process, product or service innovation through to a Foundations Course for teams of 6 or more (team or self-paced) that shows you how to apply the principles and tools of Systematic Inventive Thinking and facilitate their use in small groups.
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Innovation Strategy
Harness SIT's 24 years of experience - and Rachel's time as an intrapreneur - to help you co-create the innovation structures, skills and results that you need to foster innovation long-term in your organisation. Rachel is passionate about helping you develop a framework that suits your strategy and culture. We also work with you to make sense of your existing methods.
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High Impact Projects
Get me to run an SIT project with you and your experts to scan for blind spots and get to better ideas more efficiently. A project can be as short as half a day or up to 4-5 days with a kick-off day to identify 'dig sites' , 2 ideation days, a convergence day and then any ongoing support and problem solving for the implementation of ideas. I can flex to suit your needs, pre-existing innovation frameworks and existing teams and practices.
Ensure Return on Investment in Innovation >
Hackathons
Imagine if you could take the best of a hackathon (engaging facilitation, intensity, diverse groups, focus, divergence, convergence, testing and prototyping) but add thinking tools that radically shift your thinking – without resorting to brainstorming! I can facilitate this for you.
Thought Leadership in Innovation
Tomorrow's Thinking. Today's People: A thoughtbook to reimagine the future of engineering - ghd
“Tomorrow’s thinking. Today’s people.” is a collection of perspectives, ideas and provocations from 40+ industry, government and academia representatives that seeks to address how might we:
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Where People, Marketing and Innovation Collide
Creating value through alignment across these three mindsets
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The Innovation Mix
Essential ingredients for effectively fostering innovation in your organisation
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The Innovation Wheel
The Innovation Wheel acts as an innovation heatmap for your organisation.
The 5-point scale works in a heatmap where the WARM colours are problematic and the COOLER colours suggest that things are looking good. The scale starts with red where innovation is little more than corporate speak and ends with blue where things are “chilled” and where innovation is integrated across the board.
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UNBLINKEREDThe Quirky Biases that get in the way of creative thinking ... and how to bust them
No matter where you are on the creative scale, improving your skills will have a positive effect. What if one of the major impediments to your ability to think creatively and innovate were your unconscious biases? Unblinkered is a conversation starter around just a handful of the biases that Rachel has seen at play in her experience as an intrapreneur, driving an innovation community in a corporate and as an innovation trainer and coach . Some of them are well known, others she is calling out and encourages you to recognise them and know when and how to use them and lose them. Also available on Amazon.com.
The short of it:
I work for teams who are wanting more impact & engagement from their innovation, people and marketing strategies. Get in touch: rachel@rachelaudige.com
The long of it:
I work at the intersection of innovation, marketing and people as a facilitator, trainer, coach and mentor. I harness 25 years in marketing internationally and am a certified Systematic Inventive Thinking (S.I.T) Facilitator and Trainer as well as being an accredited facilitator with Time To Think and know how to draw out the best and most robust thinking in your teams.. I am based in Melbourne offering organisations in Australia and New Zealand inventive a proven method for innovating processes, productivity, system design or building an innovation pipeline. Contact me for the SKILLS, RESULTS or STRATEGY you are seeking in your innovation efforts. To go straight to my training platform, click here.
I have a passion for busting cognitive fixedness_; a major obstacle to thinking differently. When Covid-19 gave us lemons, I made lemonade and wrote _'UNBLINKERED: The quirky biases that get in the way of creative thinking...and how to bust them.' Popular innovation methods do not address unconscious bias and this means we are leaving better ideas on the table. To order through Amazon go here.
I also relish helping clients sharpen their marketing strategy to make it more coherent, decisive and differentiating. Marketing is a big arena. The area I play in is in marketing coms and advertising as well as helping organisations with their strategic settings: value proposition, values, purpose.... This is a passion piece and a creative lens and an ability to draw out thinking in teams is vital here...
Passionate about social enterprise, the start up ecosystem and supporting researchers and academics to commercialise their ideas, I was a valued mentor in CSIRO’s ON Innovation program, and now mentor for Ascend. I am also engaged with Young Change Agents offering social entrepreneurship skills to our young. I am an active member of Professional Speakers Australia and a guest lecturer at the award-winning UTS Bachelor of Creative Intelligence & Innovation (BCII) program.
Speaking or workshop events include: Consult Australia Leaders Conference, Ci2017 & 2019, NLDS 2019, HortConnections 2019 and ELEVATE 2019 (Paris), New Zealand Tunnelling Conference (Auckland), TEC Adelaide. TEC- Sydney, MDSCx 2020, PMA A-NZ TechKnowledge Panel, Society of Construction Law Webinar, Swinburne's Factory of the Future Webinar Series, Nick Skillicorn's podcast 'Idea to Value', ABC Radio interview with David Astle, GhD World Engineering Day Panel, SEBN...
#creativeengineering #inventive thinking #bustyourbias #consciouscreativity #Unblinkered #systematicinventivethinking
How can I help you?
Let's go! >Systematic Inventive Thinking® is an Israeli company and an academically-based method for thinking differently.
Organisations in Australia and New Zealand find S.I.T. impactful because it is more than just a process to follow; it shifts our thinking. S.I.T. is
- Proven, learnable and can be used on demand;
- Effective in innovating on product pipeline, engineering design, processes, business models;
- Able to deliver business impact and viable outcomes using the resources you already have;
- Powerful alone and in combination with Lean Six Sigma, Design Thinking, Jobs to be done and Agile - as well as strategy tools such as Strategyzer's Business Model Canvas.
Order your signed copy of UNBLINKERED