Let’s come up with coherent and compelling answers to the big questions about your business: Why do you do what you do? Where are you going? What’s in in for the customer? (which customers?), So what for your employees, what do you stand for? Who are you as a brand?
The most meaningful and pragmatic way of tackling your marketing strategy is to work through how you manage value from 'understanding' through to 'measuring'. A neat and helpful framework I adapted from my MBA and have used effectively with a range of clients in strategic work.
We know we need to be strategic but all too often, our strategic thinking is bound by tools & frameworks that are cognitively distant from the real world and will not lead to the creative solutions we require. Rachel offers robust ways to challenge assumptions and biases in a systematic way, break existing connections and making new ones, harness constraints and even flip problems and threats into resources! It's very exhilarating and growth mindset!
One of the many upsides of SIT is that it is so learnable. Give your teams the skills to harness the SIT method on demand and to understand when to use it with other toolsets. Ask for a training proposal for your company or in your area. See 'Solutions' tab for online and F2F options.
When you want to be more productive, you often eliminate something. I tackle productivity & process improvements differently. I will take you down unexplored paths getting to ideas faster.
Have me help you to develop new products, challenge or improve existing ones and build an innovation pipeline or offering.
S.I.T offers a problem solving approach that not only embraces the problem and challenges assumptions but helps push the inventiveness of your ideas further.
I can help you develop an innovation strategy, framework and community that fits your strategy, aspirations and culture.
Rachel is a vibrant and engaging speaker. Her presentations shift thinking about innovation. Notable events included Ci2017 & 2019 Innov8rs Singapore, NLDS 2018, CPA Congress, Innov8rs Sydney, EIS 2018 and UTS BCII program, Consult Australia 2019, NLDS 2019 and Elevate (Paris), NZ Tunnelling Conference, IBM L&K Event Dec 2022.See her in action >
Workshops are a good way to discover the relevance, disruptiveness and efficiency of SIT thinking. Workshops may be discovery days, myth buster session, creative team building sessions or days aimed at triggering fresh thinking in the business. Most SIT workshops are hybrid sessions in that they blend skills and results. If you wish to lean more towards upskilling, look into a training course. If you would like to go for results, consider a more in-depth SIT project. Rachel also runs marketing workshops around the brand and value proposition.Where do you need to think differently? >
Masterclasses can serve as discovery or reinforcement sessions for Systematic Inventive Thinking. They can be 1-3 hours and can cover any SIT application: problem solving, productivity, process enhancement. They include a good blend of theory and application.
We can design programs around your availability and preferences but courses that have been tried and tested are: - 2-day basic innovation training courses where you learn 3-4 SIT thinking tools and discover our powerful problem solving method through to advanced courses for intrapreneurs and coaches. - 2 x 2-day courses where you learn more facilitation skills and practice mini-sessions - Intensive train-the-trainer courses - mentoring of innovation leads. Get in touch for pricing, logistics and testimonials.Find Out More >
I offer a range of online courses ranging from Innovation 'minis' on process, product or service innovation through to a Foundations Course for teams of 6 or more (as a team with live sessions or entirely self-paced) that shows you how to apply the principles and tools of Systematic Inventive Thinking and facilitate their use in small groups.Go to Courses >
You might have heard about the value of bringing play into your business or you may be looking quite specifically for a session in Lego® Serious Play®. If so, I can use this approach with you to surface different thinking and stories that otherwise may stay hidden. I am certified in LSP and use it alone or combined with other methods, such as SIT.Find Out More >
How much do you crave spaces where people listen and communicate well; affording each person equal respect and equal time, listening to ignite and not to interrupt.. Where the best independent thinking can happen? What if you could create this and then overlay a robust method for thinking differently to give you more creative and impactful ideas?
Get me to run an SIT project with you and your experts to get to better ideas more efficiently. This may range from a half-day workshop to 2.5 days with convergence and action planning. Projects may include: Strategic reviews, Pipeline ideation, Marketing strategy for a 'Me Too' or a product launch, Product Innovation, Process improvement, Rethinking a service, Productivity issues and a huge range of problems that require more creative thinking.Ensure Return on Investment in Innovation >
Harness SIT's 24 years of experience - and Rachel's time as an intrapreneur - to help you co-create the innovation structures, skills and results that you need to foster innovation long-term in your organisation. Rachel is passionate about helping you develop a framework that suits your strategy and culture. We also work with you to make sense of your existing methods.Find Out More >
Invited by the brilliant David Astle for a chat about UNBLINKERED and creativity quirks
Nick Skillicorn's podcast on translating ideas to value.
Keynote at the Global event on December 7 2022
James Haydon's podcast on unusual experts.
Zoë Routh hosts a highly respected podcast that is centred on leadership. This conversation dived into how to bust bias.
Rachel will do a 45-minute presentation on what is getting in the way of effective innovation and 3 hacks to overcome it.
Can bring value on innovation, marketing and leadership topics.
“Tomorrow’s thinking. Today’s people.” is a collection of perspectives, ideas and provocations from 40+ industry, government and academia representatives that seeks to address how might we:
Creating value through alignment across these three mindsets
Essential ingredients for effectively fostering innovation in your organisation
The Innovation Wheel acts as an innovation heatmap for your organisation.
The 5-point scale works in a heatmap where the WARM colours are problematic and the COOLER colours suggest that things are looking good. The scale starts with red where innovation is little more than corporate speak and ends with blue where things are “chilled” and where innovation is integrated across the board.Take the quiz >
No matter where you are on the creative scale, improving your skills will have a positive effect. What if one of the major impediments to your ability to think creatively and innovate were your unconscious biases? Unblinkered is a playful exploration of 19 blinkers that Rachel has seen at play in her experience as an intrapreneur, driving an innovation community in a corporate and as an innovation trainer and coach . Some of them are well known, others she is calling out and encourages you to recognise them and know when and how to use them and when to lose them.
I help organisations think differently and unearth ideas that are hiding in plain view. I offer innovation SKILLS (F2F & online training), RESULTS (workshops/projects) & STRATEGY. *I harness many years in marketing and innovation roles and run Systematic Inventive Thinking (S.I.T.) in Australia and New Zealand. I combine this with my own strategic frameworks as well as complementary tools such as Time to Think to help you think well and *Lego® Serious Play® to help you express and prototype ideas. Get in touch: email@example.com.
We are born creative but not everyone stays that way. I can help you become efficient and resourceful creative thinkers again in all areas of your work.
There are lots of things holding us back but what I encounter in every organisation is cognitive fixedness. That is that state of 'stuckness' when we cannot see alternative ways of doing things. I believe that innovation is often the result of this fixedness being broken. Break this and you will be able to redesign a process, fill your product pipeline, stress-test a design, de-risk a schedule, rethink your strategy, make your messaging stickier or come up with more resourceful and radical solutions to your problems. I promise to shift what you thought about creativity!
If you're after Systematic Inventive Thinking SKILLS go straight to my training platform, click here. You can get a taste of https://www.sitsite.com/ in the Starter Course or dive into my mini-courses for short, 10-minute sessions on specific use cases (Process redesign, Service innovation, New Product Development and Sticky Messaging).
If you want RESULTS, request a workshop in your business. We can do a Discovery session where you dip your toe in or you can do a Project and go for higher impact. I will take your team from idea harvesting to honing through to convergence and action plans applying a robust method throughout. Ask for case studies.
If you are more interested in thinking differently about your STRATEGY, let me talk you through the value creation model and strategic pyramid I use. To explore what I it takes to foster innovation in your organisation, check out my Innovation Wheel
S.I.T. is a method and a company born in Tel Aviv in the mid 1990s. Organisations in Australia and New Zealand find S.I.T. impactful because it is more than just a process to follow; it shifts our thinking. S.I.T. is
ANZ-based clients have included: Thales, Woodside Energy, Ford, Health Purchasing Victoria, Fresh Select, Medibank, Telstra Wholesale, NAB, Legrand Industries, RACV, Vinci Group, UTS, Elanco, Dulux, Kagome, Tonkin, Northrop, NECA, UQ.