Is something getting in the way of your innovation efforts? Learn how to be less 'blinkered'...

Sceptical about blue sky thinking? Learn to embrace constraints & innovate with what you have.

SIT is now (also) online
Discover more on SIT in my free Starter Course >Let’s come up with coherent and compelling answers to the big questions about your business: Why do you do what you do? Where are you going? What’s in in for the customer? (which customers?), So what for your employees, what do you stand for? Who are you as a brand?
The most meaningful and pragmatic way of tackling your marketing strategy is to work through how you manage value from 'understanding' through to 'measuring'. A neat and helpful framework.
Strategy needs creativity and Rachel will help you think differently about your strategic frameworks to innovate your business model, harness your threats in your SWOT II and explore more exciting ways to work your funnel.
One of the many upsides of SIT is that it is so learnable. Give your teams the skills to harness the SIT method on demand and to understand when to use it with other toolsets. Ask for a training proposal for your company or in your area. See 'Solutions' tab.
When you want to be more productive, you often eliminate something. I tackle productivity & process improvements differently. I will take you down unexplored paths getting to ideas faster.
Have me help you to develop new products and build an innovation pipeline.
S.I.T offers a problem solving approach that not only embraces the problem and challenges assumptions but helps push the inventiveness of your ideas further.
I can help you develop an innovation strategy, framework and community that fits your strategy, aspirations and culture.
We bring together some of the best components of a 'hackathon' but make them more efficient by using the rigour of thinking tools and the discipline of using what we have. The result is more novel yet viable ideas.
I help organisations unearth ideas that are hiding in plain view. This means elegant, feasible, resourceful solutions using what you have. Get in touch: rachel@rachelaudige.com
I work at the intersection of innovation, marketing and people as a facilitator, trainer, coach and mentor. I harness 25 years in marketing internationally and am a certified Systematic Inventive Thinking (S.I.T) Facilitator and Trainer as well as being an accredited facilitator with Time To Think and know how to draw out the best and most robust thinking in your teams.. I am based in Melbourne offering organisations in Australia and New Zealand inventive a proven method for innovating processes, productivity, system design or building an innovation pipeline. Contact me for the SKILLS, RESULTS or STRATEGY you are seeking in your innovation efforts. To go straight to my training platform, click here. You can get a taste of SIT in the Starter Course or dive straight into a self-paced SIT Foundations Course.
I have a passion for busting cognitive fixedness_; a major obstacle to thinking differently & recently wrote _'UNBLINKERED: The quirky biases that get in the way of creative thinking...and how to bust them.' Popular innovation methods do not address unconscious bias and this means we are leaving better ideas on the table. To order through Amazon go here.
I also relish helping clients sharpen their marketing strategy to make it more coherent, decisive and differentiating. Marketing is a big arena. The area I play in is in marketing coms and advertising as well as helping organisations with their strategic settings: value proposition, values, purpose and business models....This is a passion piece and a creative lens and an ability to draw out thinking in teams is vital here...
Passionate about social enterprise, the start up ecosystem and supporting researchers and academics to commercialise their ideas, I am an evaluator and mentor in CSIRO’s ON PRIME Innovation program, and a mentor for Ascend. I am an active member of Professional Speakers Australia and a guest lecturer at the award-winning UTS Bachelor of Creative Intelligence & Innovation (BCII) program.
Speaking or workshop events include: Consult Australia Leaders Conference, Ci2017 & 2019, NLDS 2019, HortConnections 2019 and ELEVATE 2019 (Paris), New Zealand Tunnelling Conference (Auckland), TEC Adelaide. TEC- Sydney, MDSCx 2020, PMA A-NZ TechKnowledge Panel, Society of Construction Law Webinar, Swinburne's Factory of the Future Webinar Series, Nick Skillicorn's podcast 'Idea to Value', ABC Radio interview with David Astle, GhD World Engineering Day Panel, SEBN...
#creativeengineering #inventive thinking #bustyourbias #consciouscreativity #Unblinkered #systematicinventivethinking
Organisations in Australia and New Zealand find S.I.T. impactful because it is more than just a process to follow; it shifts our thinking. S.I.T. is