Dare to think differently about thinking differently.

Rachel Audigé - Melbourne-based Innovation Architect and Brand Articulator
Rachel is a certified facilitator of Systematic Inventive Thinking (S.I.T.)

Explore the creative collisions between innovation and marketing...

Brand DNA

Let’s come up with coherent and compelling answers to the big questions about your business: Why do you do what you do? Where are you going? What’s in in for the customer? (which customers?), So what for your employees, what do you stand for? Who are you as a brand?

Value Cycle

The most meaningful and pragmatic way of tackling your marketing strategy is to work through the value cycle and consider how you understand, create, promote, deliver, capture, sustain and measure value.

Inside-the-box thinking

Marketing is also about embracing constraints and knowing how to use what you have - even your challenges and threats - to your advantage. We can map out your values, solve problems creatively and harness creative advertising patterns to sharpen ideas.


One of the many upsides of SIT is that it is so learnable. Give your teams the skills to harness the SIT method on demand and to understand when to use it with other toolsets. Ask for a training proposal for your company or in your area. See 'Solutions' tab.

Productivity & Processes

When you want to be more productive, you intuitively eliminate. SIT tackles productivity & process enhancement more counter-intuitively & takes teams down unexplored paths getting to ideas faster. Get in touch to receive case studies relevant to your industry.


A number of innovation methods help you evolve existing - or develop new - products. SIT ensures that you suspend certain biases that might get in the way of exciting new ideas and gives you thinking tools that give you a higher likelihood of unearthing an inventive idea.

Problem Solving

This is a problem solving approach that not only embraces the problem and challenges assumptions but helps push the inventiveness of your ideas further.

Innovation Culture

SIT has helped organisations across all industries to build innovation strategies, frameworks and communities. Each one is bespoke but we can help you draw on the best ideas to fit your business.

SIT-type 'Hackathons'

We bring together some of the best components of a 'hackathon' but make them more efficient by using the rigour of thinking tools and the discipline of using what we have. The result is more novel yet viable ideas.


Rachel is an engaging and highly interactive speaker. She will work the room and get everyone involved. Her presentations are entertaining and shift thinking about innovation. Notable events included Ci2017 & 2019 Innov8rs Singapore, NLDS 2018, CPA Congress, Innov8rs Sydney, EIS 2018 and UTS BCII program, Consult Australia 2019, NLDS 2019 and Elevate (Paris). Her next event is at the NZ Tunnelling Conference on the pros and cons of tunnel vision.

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Workshops are a good way to discover the relevance, disruptiveness and efficiency of SIT thinking. Workshops may be discovery days, myth buster session, creative team building sessions or days aimed at triggering fresh thinking in the business. Most SIT workshops are hybrid sessions in that they blend skills and results. If you wish to lean more towards upskilling, look into a training course. If you would like to go for results, consider a more in-depth SIT project. Rachel also runs marketing workshops around the brand and value proposition.

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Masterclasses can serve as discovery or reinforcement sessions for Systematic Inventive Thinking. They can be 1-3 hours and can cover any SIT application: problem solving, productivity, process enhancement. They include a good blend of theory and application.



We can design programs around your availability and preferences but courses that have been tried and tested are: - 2-day basic training courses where you learn 3-4 SIT thinking tools and discover our powerful problem solving method through to advanced courses for intrapreneurs and coaches. - 2 x 2-day courses where you learn more facilitation skills and practice mini-sessions - Intensive train-the-trainer courses - mentoring of innovation leads. Get in touch for pricing, logistics and testimonials.

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Facilitation skills & mentoring

Once you have seen the impact of SIT, you are likely to want to build up a community of practice and become self-sufficient in your organisation. We can train up facilitators to get them running mini-sessions and, with practice and mentoring, co-facilitating SIT projects. The 2 x 2-day formula (with 10-day break) is excellent for training internal facilitators and giving them a day of mini-session practice. Don't be fooled, there is an art to getting people past their cognitive bias... This is great for team building too!

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Online training

S.I.T. has developed online training modules to help reinforce face-to-face sessions. There are 3 courses of 3-5 hours of modules. DISCOUNT CODE: SITAUS for 10% on any course. Talk to me for corporate rates and re-branding. Module 1: 'Innovate with What You Have'. Module 2: 'Process Innovation is in Order'. Module 3: 'The Innovation Multiplier'.

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Build our Innovation framework

Harness SIT's 24 years of experience - and Rachel's time as an intrapreneur - to help you co-create the innovation structures, skills and results that you need to foster innovation long-term in your organisation. Rachel is passionate about helping you develop a framework that suits your strategy and culture. We also work with you to make sense of your existing methods.

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Tackle a Results project

Innovation needs to translate into impactful results. Invite us to run an SIT project with you and your experts to scan for blind spots and get to ideas faster. It can be as short as half a day or 4-5 days with a kick-off day to identify 'dig sites' (core team only) , 2 ideation days (cross-functional experts), a conceptualisation and convergence day (core team) and then any ongoing support and problem solving for the implementation of ideas. We can flex to suit your needs, pre-existing innovation frameworks and existing teams and practices.

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Imagine if you could take the best of a hackathon (engaging facilitation, intensity, diverse groups, focus, divergence, convergence, testing and prototyping) but add thinking tools that bust cognitive bias, use the resources you have & give you a higher chance of coming up with something inventive and viable...


Success stories

" ...one of the best training courses I have ever done! Simple systematic Implementation that can be used on any issue. So many worked examples! The 1 hour mini sessions are the bow on top. No one should be able to go back to their workplace without the confidence to be able to implement the tools to their work AND roll it out to their colleagues. "
Tyler Coady — Ford, Melbourne
" Rachel is a stellar facilitator - authentic, vibrant, passionate and hugely supportive. I loved working with her, exploring creative methods with students in the Bachelor of Creative Intelligence and Innovation (BCII). I'm hoping we get the chance to work together again soon - she's the best! "
Bem le Hunte, Director of Creative Intelligence & Innovation — UTS
" Rachel is professional, enthusiastic and insightful. The workshop was a great success. Personally, I find Rachel flexible, approachable and culturally sensitive, which makes her an amazing business partner to work with. "
Kitty Chen, Polyglot — Polyglot Group
" Rachel is capable of challenging the leaders to stretch their thinking and check for blind spots. Her skilful facilitation and her mastery of the SIT method have definitely powered up our capability in problem solving and inventive thinking. "
Woodside — Woodside
" We recently engaged Rachel to help us put together our marketing strategy and I have no hesitation in saying that the outcome of the work Rachel did for us was outstanding. "
Scott Deane, CEO — Learning Seat
" Rachel sure knows how to bust up our fixed way of thinking. Fresh Select engaged Rachel to assist in developing a culture of innovation. We were mentally challenged to tackle problems with a different mindset (and using various tools) and boy was it powerful. As a company, Fresh Select have already implemented new processes as a result of our brilliant learnings. Thanks Rachel. "
Elisa Walerys - Director of Transition Human Resources — Fresh Select


Thought Leadership in Innovation

The Innovation Wheel

The Innovation Wheel

The Innovation Wheel

The Innovation Wheel acts as an innovation heatmap for your organisation.

The Innovation Wheel

The 5-point scale works in a heatmap where the WARM colours are problematic and the COOLER colours suggest that things are looking good. The scale starts with red where innovation is little more than corporate speak and ends with blue where things are “chilled” and where innovation is integrated across the board.

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The Innovation Wheel

UnblinkeredAudacious alternatives for thinking differently

Unblinkered - Audacious alternatives for thinking differently

Everyone is innovating. The funny thing is that we are doing it with blinkers on: we are picking the same few methods, approaching things in somewhat un-innovative ways and embedding bias.

Having walked through 12 types of blinkers, Rachel explores audacious ways to think differently. Part II is an exploration of the innovation toolset and her 'shadowboard' concept to understand, organise and even blend them to innovate 'unblinkered' for maximum impact.

Coming Soon.

The Innovation Wheel

The Innovation Mixa recipe for corporates

The Innovation Mix - a recipe for corporates

Once you write the whitepaper and get results from a diagnostic, the next steps are to create an online tool and... write the book! This is underway and I’m weaving in client experiences and insights from Intrapreneurs and their bespoke innovation frameworks.

Coming Soon.

Rachel Audigé

Rachel Audigé is a creativity and innovation coach, speaker and advisor. She harnesses 25 years in marketing in Australia and overseas and is a certified Systematic Inventive Thinking Facilitator. She runs the Melbourne-based S.I.T. business and works with organisations in Australia and New Zealand to give them inventive and resourceful ways of improving processes, productivity, system design and products & services. This is through training, result-focused projects or strategic support to drive innovation communities.

She has a passion for busting cognitive bias; a major obstacle to thinking differently. She believes that many popular methods miss this and that means leaving great ideas on the table. She also relishes helping clients sharpen their marketing and make it less vanilla. She is a skilful facilitator who fosters growth mindsets and environments where people can not only think differently but think well.

Rachel was a valued mentor on CSIRO’s Innovation program, ON Prime. She is a member of Professional Speakers Australia , League of Intrapreneurs, The Churchill Club & Bayside Business Network. She lectures at on the UTS Bachelor of Creative Intelligence & Innovation program. She is also a speaker for The Executive Connection (TEC). She is writing 'UnBlinkered' : Audacious alternatives for Breakthrough Ideas' and has published two white papers.

Recent events include Consult Australia Leaders Conference, Ci2019, NLDS 2019, HortConnections 2019 and ELEVATE 2019 (Paris), New Zealand Tunnelling Conference (Auckland), TEC Adelaide...

#engineering #inventive thinking

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Systematic Inventive Thinking® is an Israeli company and an academically-based method for thinking differently.

Organisations in Australia and New Zealand find S.I.T. useful because it is more than just a process; it addresses our thinking. It is also:

  • Highly efficient, learnable and can be used on demand;
  • Disruptive to cognitive bias in structures, systems, processes, business models;
  • Able to deliver business impact and viable outcomes using the resources they already have;
  • Powerful in combination with Lean Six Sigma, Design Thinking, Jobs to be done and Agile - as well as strategy tools such as Strategyzer's Business Model Canvas.
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